Hi there, I’m Thao.
Product Designer with 15+ years of experience crafting thoughtful, scalable solutions.
Based in Los Angeles, I mix creativity, research, and strategy to design experiences that rise to the occasion.
See My Work
More About Me
How I work
Every problem is unique, so I don’t take a cookie cutter approach to finding solutions.
I begin by clarifying the context, aligning with stakeholders, and understanding the people and outcomes involved. That includes weighing priorities, identifying constraints, and evaluating available resources. Much like choosing the right recipe, success depends on knowing the ingredients, the capabilities of the kitchen, and what will resonate with the people you are serving.
My goal is to design solutions that are intuitive, scalable, and meaningful so they work today and continue to deliver value as needs evolve.
I thrive in ambiguity, partner closely with cross-functional leaders, and shape systems that scale across teams and products.
Here are ways that I contribute:
UX Strategy
Aligning products with business goals and user needs for lasting impact.
Systems Thinking
Designing solutions that connect across products, teams, and processes to scale.
Cross-Team Collaboration
Building strong partnerships across team leaders to align goals and drive impact.
Mentorship
Supporting designers’ growth by sharing knowledge, tools, and opportunities.
Design Systems
Building reusable components and setting standards so teams design with consistency.
UX/UI Design
Creating intuitive, positive experiences that people enjoy using every day.
UX Research
Studying behaviors, needs, and motivations with the same care as testing ingredients.
Facilitation
Creating frameworks and guiding teams in inclusive and collective decision making.
Featured Projects
The Black Tux: Replacement Request
Improved the request process to empower customers and agents to get the fit right, reducing ticket handle time by 40%.
View Project →
eharmony: Registration + Onboarding
Increased the matching pool by motivating more users to complete the 180+ question survey, driving an 11% lift in registrations.
View Project →
eharmony: Uploading Profile Photos
Encouraged authentic self-presentation, leading to 4x more messages for members with complete profiles.
View Project →
Hi there, I’m Thao.
Product Designer with 15+ years of experience crafting thoughtful, scalable solutions.
Based in Los Angeles, I mix creativity, research, and strategy to design experiences that rise to the occasion.
See My Work
More About Me
How I work
Every problem is unique, so I don’t take a cookie cutter approach to finding solutions.
I begin by clarifying the context, aligning with stakeholders, and understanding the people and outcomes involved. That includes weighing priorities, identifying constraints, and evaluating available resources. Much like choosing the right recipe, success depends on knowing the ingredients, the capabilities of the kitchen, and what will resonate with the people you are serving.
My goal is to design solutions that are intuitive, scalable, and meaningful so they work today and continue to deliver value as needs evolve.
I thrive in ambiguity, partner closely with cross-functional leaders, and shape systems that scale across teams and products.
Here are ways that I contribute:
UX Strategy
Aligning products with business goals and user needs for lasting impact.
Systems Thinking
Designing solutions that connect across products, teams, and processes to scale.
Cross-Team Collaboration
Building strong partnerships across team leaders to align goals and drive impact.
Mentorship
Supporting designers’ growth by sharing knowledge, tools, and opportunities.
Design Systems
Building reusable components and setting standards so teams design with consistency.
UX/UI Design
Creating intuitive, positive experiences that people enjoy using every day.
UX Research
Studying behaviors, needs, and motivations with the same care as testing ingredients.
Facilitation
Creating frameworks and guiding teams in inclusive and collective decision making.
Featured Projects
The Black Tux: Replacement Request
Improved the request process to empower customers and agents to get the fit right, reducing ticket handle time by 40%.
View Project →
eharmony: Registration + Onboarding
Increased the matching pool by motivating more users to complete the 180+ question survey, driving an 11% lift in registrations.
View Project →
eharmony: Uploading Profile Photos
Encouraged authentic self-presentation, leading to 4x more messages for members with complete profiles.
View Project →
Hi there, I’m Thao.
Product Designer with 15+ years of experience crafting thoughtful, scalable solutions.
Based in Los Angeles, I mix creativity, research, and strategy to design experiences that rise to the occasion.
See My Work
More About Me
How I work
Every problem is unique, so I don’t take a cookie cutter approach to finding solutions.
I begin by clarifying the context, aligning with stakeholders, and understanding the people and outcomes involved. That includes weighing priorities, identifying constraints, and evaluating available resources. Much like choosing the right recipe, success depends on knowing the ingredients, the capabilities of the kitchen, and what will resonate with the people you are serving.
My goal is to design solutions that are intuitive, scalable, and meaningful so they work today and continue to deliver value as needs evolve.
I thrive in ambiguity, partner closely with cross-functional leaders, and shape systems that scale across teams and products.
Here are ways that I contribute:
UX Strategy
Aligning products with business goals and user needs for lasting impact.
Systems Thinking
Designing solutions that connect across products, teams, and processes to scale.
Cross-Team Collaboration
Building strong partnerships across team leaders to align goals and drive impact.
Mentorship
Supporting designers’ growth by sharing knowledge, tools, and opportunities.
Design Systems
Building reusable components and setting standards so teams design with consistency.
UX/UI Design
Creating intuitive, positive experiences that people enjoy using every day.
UX Research
Studying behaviors, needs, and motivations with the same care as testing ingredients.
Facilitation
Creating frameworks and guiding teams in inclusive and collective decision making.
Featured Projects
The Black Tux: Replacement Request
Improved the request process to empower customers and agents to get the fit right, reducing ticket handle time by 40%.
View Project →
eharmony: Registration + Onboarding
Increased the matching pool by motivating more users to complete the 180+ question survey, driving an 11% lift in registrations.
View Project →
eharmony: Uploading Profile Photos
Encouraged authentic self-presentation, leading to 4x more messages for members with complete profiles.
View Project →